“Pak’in heat”

November 5, 2009

Eco-logical solutions from resident blogger, Larry Frazin, “LaZin”

There is a vat of plastic in the Pacific Ocean the size of Texas. It is swirling around, unable to do anything but kill marine life and everything in its path. Plastic is non-biodegradable. Once made, it is there forever.

It is said there are billions of plastic bottles now littering our land and sea. What a stupid human invention. However, there is a small little ray of hope galvanizing one customer at a time.

It is happening and it is happening quietly. There is a company in the eco space that is actually making a subtle difference the only way it matters: they are doing it with a style, all their own. That company is Tetra Pak. This cool little package is made from wood chips, and the power is reborn. You have probably seen O.N.E. O.N.E, which stands for One Natural Experience, is a company using Tetra Pak containers to sell their coconut water and more. Pretty cool.

But next is where it matters: in the schools. If the kids could carry a cool Tetra Pak container, completely recyclable, it would change the world. And they might. Either O.N.E or another company will hit with the definitive water bottle made by Tetra Pak. The key: throwing it out – not re-filling it.

We have to stop the plastic bottle. How guilty do you feel lately walking around with a big plastic bottle? It all comes down to style. Fiji Water had it down with the square bottle with the waterfall on the see through back pane. But don’t let the branding hype fool you – it is plastic. It all contaminates and it is time for change.

As an owner of an eco-savvy clothing line, I can tell you that the future generation has a planetary emergency on their hands. But they are really not paying attention. They are worried about what to wear when the world melts down. However, we have seen that if you create a cool product, they will gravitate to it. It is a call to action. We just have to find a way to get them to express it. This is the way to a sustainable future. The new ecological approach to products is the only way out. The most effective solutions for climate change are adopted by, “the influentials.” That would be our children. Go Tetra Pak.


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